AI buyer models
We build a AI model of your buyer. Then we ask it what it thinks.
Using research and information collected from you, we construct AI representations of your target buyer: their priorities, their language, their skepticism. Then we run your messaging past them. You see exactly where it lands, where it falls flat, and where a real buyer would push back.
Built from real research, not generic personas
They react like your buyer would: skeptical, specific, impatient
You find the gaps before a real prospect does
Example: Buyer model reaction
When presented with content, the model reacts to each as your real buyer, flagging what lands and what doesn't.
"We help teams move faster without the complexity."
Speaks to a real pain: speed vs. complexity
11 of 14 competitors make the same claim
No proof of "faster" — needs data
Every finding builds confidence.
Every recommendation comes with a confidence rating. No guessing about which findings are rock-solid and which ones need more evidence.
Questions before you start
How does AI fit into the process?
AI handles the heavy research and synthesis. Laura leads the strategy and makes every decision. You get the depth of AI-powered analysis with a senior strategist who knows what to do with it.
What are buyer models?
AI-built representations of your target buyer, shaped by real market research, competitive data, and buyer language. Your messaging gets tested against them before it goes to market.
How is this different from a typical positioning engagement?
Most engagements start with interviews and end with a deck. This one starts with outside-in research, rates every recommendation by confidence, and pressure-tests your messaging before you spend on it.
How long does it take?
The positioning audit typically takes 2–3 weeks depending on materials available. Full positioning builds and retainer engagements are scoped after the audit — a strategy session is the fastest way to get a clear timeline for your situation.
Who does the work?
Laura McAliley leads every engagement personally. 20+ years in B2B marketing, backed by a structured AI-supported research process.
Can the audit stand alone?
Yes. Many companies start with the audit and get everything they need — including a prioritized action plan they can implement on their own. Others use it as the foundation for a full positioning build or ongoing fractional CMO work. Retainers start at $5,000/month. Either way, you walk away with a clear picture and concrete next steps.
Ready to find out if your positioning holds up?
A short conversation is the fastest way to find out if this is the right fit. No pitch. Just clarity.
B2B positioning strategy process
From assumptions to evidence in four steps.
Every engagement checks three things against each other: what the market shows, what you're claiming, and what your buyers actually need. Every finding gets a confidence rating.
B2B positioning deliverables
Strategy your team can act on
Not a deck that collects dust. A foundation your team, your agencies, and your AI tools can all execute from.