Let's find out why your marketing isn't working.
When the strategy is wrong, the message is wrong, and every dollar amplifies it. We check your messaging against your market and your actual buyers. Every finding comes with a confidence rating, so you know exactly how strong the evidence is.
One call. Two weeks. A report worth sharing.
WHAT YOU WALK AWAY WITH
We map your messaging against three vectors: what the market says about your category, what your company claims, and what your actual buyers need. Every finding comes with a confidence rating.
5-8 Findings
Where your three stories align and where they don't. What we found, why it matters, how confident we are.
Top 3 Reframes
Corrected messaging direction for the biggest gaps. Language you can hand to your team on Monday.
Priority Stack
What to fix first, what to fix next, what needs structural work. Sequenced by evidence strength.
Report + Walkthrough
A designed report worth showing your board. We walk through every finding live.
HERE'S WHAT REAL FINDINGS LOOK LIKE
Three engagements. Three industries. Here's what the research caught.
Proven
Marketing targeted the wrong buyer for years
A B2B enterprise technology company with 20 years of delivery history was targeting technical decision-makers in every piece of marketing as the result of a recent traditional rebrand from a creative agency. Research and buying committee mapping revealed the actual purchase champion is the business unit owner. The technical role can block a deal but rarely initiates one. The entire messaging architecture shifted.
Pattern
The real competition was invisible
A B2B services company identified five named competitors. Buyer behavior research, competitive analysis, and community language extraction revealed the dominant competitive set was actually the status quo: founders handling marketing themselves and first hires patching together freelancers and tools. Competitive positioning shifted entirely.
Needs Testing
Leading with AI triggers skepticism, not interest
A pre-launch B2B platform included AI-powered features. Community sentiment and buyer modeling indicated that leading with "AI" triggers suspicion in their category. Buyers associate it with automation that removes creative control. All messaging was restructured around outcomes, not technology. Registered for post-launch validation.
WHAT MAKES THIS DIFFERENT
The output is actionable for your team and structured for your AI tools. Your coordinator reads it. Your agency pulls from it. Your AI tools produce content that sounds like your company instead of everyone else's.
We don't just research your market. We build a model of your actual buyer and pressure-test your messaging before you see the report.
$2,500
Two to three weeks.
The audit is designed to be valuable on its own. If you go no further, you still know where you stand, what to fix first, and why.