Fractional CMO for B2B Tech
Same company. Three different stories.
Your website says one thing. Your sales team says another. And every AI tool you try produces something that sounds like everyone else.
The problem isn't your team. It's that nobody checked the strategy underneath.
AI-powered research. Human-led strategy. Weeks, not months.
How Pebble Checks your B2B positioning
Before we build anything, we research three things: what the market actually says about your category, what your company claims, and what your buyers actually need.
AI tools scan your market, your competitors, and how your buyers actually talk. A human strategist interprets what it means for your business.
Where those three line up, we protect it. Where they don't, we fix it.
Messaging Strategy
Built on what the market actually proves
GTM Playbook
With content briefs for every channel
Brand & Channel Docs
Ready for your team and your AI tools
Every finding, confidence-rated
Most marketing help starts with what you already know. Pebble starts with what the market proves.
Every finding comes with a confidence rating. You always know what's strong, what's emerging, and what still needs testing. No guessing. No gut feel dressed up as strategy.
Proven
"Fractional CMO" is the #1 term your buyers search. Your website never mentions it.
Pattern
Three competitors lead with the same claim you do. Buyers can't tell the difference.
Needs Testing
Your pricing page may be filtering out your best-fit segment.
We call it informed confidence.
B2B positioning for companies $1M to $15M
B2B tech companies at a decision point.
You're about to invest in marketing, and you want to know the strategy underneath is right.
Maybe the signs are already showing:
The Website
Visitors leave without understanding what makes you different
The Pipeline
Looks healthy until you check the close rate
The Team
Everyone knows the message isn't right. Nobody knows what to change.
43% of B2B companies are reinvesting in brand strategy this year. Most are still guessing at the foundation underneath. You don't have to.
Laura McAliley, Founder
Twenty years in B2B marketing, at agencies and in-house, in SaaS, cybersecurity, and application security. I kept seeing the same pattern: smart people executing on strategy that was never pressure-tested. AI finally made it possible to do the research that catches those gaps. That's why I built Pebble.